diff --git a/README.md b/README.md
index efe4920..602ebb7 100644
--- a/README.md
+++ b/README.md
@@ -19,7 +19,7 @@ Project/Repo:
 
 [![MIT License][img_license]][url_license]
 [![Supported Python Versions][img_pyversions]][url_pyversions]
-[![PyCalVer v202010.1040-beta][img_version]][url_version]
+[![PyCalVer v202010.1041-beta][img_version]][url_version]
 [![PyPI Releases][img_pypi]][url_pypi]
 [![PyPI Downloads][img_downloads]][url_downloads]
 
@@ -59,7 +59,7 @@ Code Quality/CI:
 [img_downloads]: https://pepy.tech/badge/pycalver/month
 [url_downloads]: https://pepy.tech/project/pycalver
 
-[img_version]: https://img.shields.io/static/v1.svg?label=PyCalVer&message=v202010.1040-beta&color=blue
+[img_version]: https://img.shields.io/static/v1.svg?label=PyCalVer&message=v202010.1041-beta&color=blue
 [url_version]: https://pypi.org/project/pycalver/
 
 [img_pypi]: https://img.shields.io/badge/PyPI-wheels-green.svg
@@ -226,7 +226,7 @@ The fastest way to setup a project is to use `pycalver init`.
 $ pip install pycalver
 ...
 Installing collected packages: click pathlib2 typing toml pycalver
-Successfully installed pycalver-202010.1040b0
+Successfully installed pycalver-202010.1041b0
 
 $ cd myproject
 ~/myproject/
diff --git a/bootstrapit.sh b/bootstrapit.sh
index 40cc5fc..ada65ad 100644
--- a/bootstrapit.sh
+++ b/bootstrapit.sh
@@ -13,7 +13,7 @@ PACKAGE_NAME="pycalver"
 GIT_REPO_NAMESPACE="mbarkhau"
 GIT_REPO_DOMAIN="github.com"
 
-PACKAGE_VERSION="v202010.1040-beta"
+PACKAGE_VERSION="v202010.1041-beta"
 
 DEFAULT_PYTHON_VERSION="python=3.8"
 SUPPORTED_PYTHON_VERSIONS="python=2.7 python=3.6 python=3.8 pypy2.7 pypy3.5"
diff --git a/setup.cfg b/setup.cfg
index d43bb81..ad0eff8 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -89,7 +89,7 @@ addopts = --doctest-modules
 
 
 [pycalver]
-current_version = "v202010.1040-beta"
+current_version = "v202010.1041-beta"
 version_pattern = "vYYYY0M.BUILD[-RELEASE]"
 commit_message = "bump {old_version} -> {new_version}"
 commit = True
diff --git a/setup.py b/setup.py
index 9a8746d..ee494f4 100644
--- a/setup.py
+++ b/setup.py
@@ -63,7 +63,7 @@ setuptools.setup(
     author="Manuel Barkhau",
     author_email="mbarkhau@gmail.com",
     url="https://github.com/mbarkhau/pycalver",
-    version="202010.1040b0",
+    version="202010.1041b0",
     keywords="version versioning calver semver bumpversion pep440",
     description="CalVer for python libraries.",
     long_description=long_description,
diff --git a/src/pycalver/__init__.py b/src/pycalver/__init__.py
index d38768f..79e2557 100644
--- a/src/pycalver/__init__.py
+++ b/src/pycalver/__init__.py
@@ -5,4 +5,4 @@
 # SPDX-License-Identifier: MIT
 """PyCalVer: CalVer for Python Packages."""
 
-__version__ = "v202010.1040-beta"
+__version__ = "v202010.1041-beta"
diff --git a/src/pycalver/cli.py b/src/pycalver/cli.py
index 18eb917..f4c8793 100755
--- a/src/pycalver/cli.py
+++ b/src/pycalver/cli.py
@@ -101,7 +101,7 @@ def _validate_release_tag(tag: typ.Optional[str]) -> None:
 
 
 @click.group()
-@click.version_option(version="v202010.1040-beta")
+@click.version_option(version="v202010.1041-beta")
 @click.help_option()
 @click.option('-v', '--verbose', count=True, help="Control log level. -vv for debug level.")
 def cli(verbose: int = 0) -> None: