diff --git a/README.md b/README.md
index a417254..1c47a97 100644
--- a/README.md
+++ b/README.md
@@ -13,7 +13,7 @@ Project/Repo:
 
 [![MIT License][license_img]][license_ref]
 [![Supported Python Versions][pyversions_img]][pyversions_ref]
-[![PyCalVer v202007.1036][version_img]][version_ref]
+[![PyCalVer v202010.1037-beta][version_img]][version_ref]
 [![PyPI Releases][pypi_img]][pypi_ref]
 [![PyPI Downloads][downloads_img]][downloads_ref]
 
@@ -71,7 +71,7 @@ The fastest way to setup a project is to use `pycalver init`.
 $ pip install pycalver
 ...
 Installing collected packages: click pathlib2 typing toml pycalver
-Successfully installed pycalver-202009.1037
+Successfully installed pycalver-202010.1037b0
 
 $ cd myproject
 ~/myproject/
@@ -1060,7 +1060,7 @@ artifact of a package, eg. a `.whl` file.
 [downloads_img]: https://pepy.tech/badge/pycalver/month
 [downloads_ref]: https://pepy.tech/project/pycalver
 
-[version_img]: https://img.shields.io/static/v1.svg?label=PyCalVer&message=v202007.0036&color=blue
+[version_img]: https://img.shields.io/static/v1.svg?label=PyCalVer&message=v202010.1037-beta&color=blue
 [version_ref]: https://pypi.org/project/pycalver/
 
 [pypi_img]: https://img.shields.io/badge/PyPI-wheels-green.svg
diff --git a/bootstrapit.sh b/bootstrapit.sh
index 6c94052..76085b7 100644
--- a/bootstrapit.sh
+++ b/bootstrapit.sh
@@ -13,7 +13,7 @@ PACKAGE_NAME="pycalver"
 GIT_REPO_NAMESPACE="mbarkhau"
 GIT_REPO_DOMAIN="gitlab.com"
 
-PACKAGE_VERSION="v202007.0036"
+PACKAGE_VERSION="v202010.1037-beta"
 
 DEFAULT_PYTHON_VERSION="python=3.6"
 SUPPORTED_PYTHON_VERSIONS="python=2.7 python=3.5 python=3.6 python=3.7 pypy2.7 pypy3.5"
diff --git a/setup.cfg b/setup.cfg
index 9e87290..c1189d0 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -92,7 +92,7 @@ addopts = --doctest-modules
 
 
 [pycalver]
-current_version = "v202007.1036"
+current_version = "v202010.1037-beta"
 version_pattern = "vYYYY0M.BUILD[-RELEASE[NUM]]"
 commit_message = "bump {old_version} -> {new_version}"
 commit = True
diff --git a/setup.py b/setup.py
index 18477ea..8a71c39 100644
--- a/setup.py
+++ b/setup.py
@@ -81,7 +81,7 @@ setuptools.setup(
     author="Manuel Barkhau",
     author_email="mbarkhau@gmail.com",
     url="https://github.com/mbarkhau/pycalver",
-    version="202007.1036",
+    version="202010.1037b0",
     keywords="version versioning bumpversion calver",
     description="CalVer for python libraries.",
     long_description=long_description,